Now comes the time consuming part. I usually make a folder for each letter, then at least two different layers for each letter’s shadow and usually one for the highlight. So lets start off with the E. Create a new folder for it in your layers. Then create a layer for our shadow. Use the tool of your choice to get the selections, I’m going to use the polygonal lasso tool (and the pen tool for the curved letters). Now Grab a big black brush and drop the opacity down to 20%. I usually use one that covers most of the shape I’m trying to paint to get an even shadow. Now start painting, one click at a time, making the bottom darker than the top.